Media and Sensationalism

Gone are the days when media battled for communal harmony and democratic establishment in the societies across the border. It was popular and valued in the past because it spoke for the least spoken and voiced their concerns to the populace for smooth and democratic governance in the society. Factual journalism gradually perished over past few years due to exponential growth in the number of T.V. channels and Newspapers that eventually invited deadly competition amongst the media houses. And that is when ethical journalism breathed its last. While putting an end to true journalism, came a wave of sensational reporting, centralising its sole control in the hands of few ‘haves’ who operate the fourth estate of democracy the way they desire, to be specific, to influence the masses and earn the revenues out of obtuse coverage. It attracts the viewers in a large number, so is the revenue. To retain this figure and revenue, reporters are always on lookout for the spicy ‘junk food news’ that is easily sold following day in a massive number.

The presumed goal of the media houses today is to sustain the viewership and provide the audiences with sensational stories that help them increase their advertising revenue. Hardly any news is objectified in the media today. And that is due to the escalating influence of the corporate biggies who compel media to do as told by these few ‘haves’. Media giants have with intent fallen prey to this trifling coverage (sensationalism). Only way to get rid of this mismanagement is to appoint the special censoring board that would strictly monitor the news being covered in the Media and act against those who don’t follow the stipulated norms.

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